Development began in 2009 after South Park creators Trey Parker and Matt Stone approached Obsidian about making a role-playing game designed to look exactly like the television series. Parker and Stone were involved throughout the game’s production: they wrote its script, consulted on the design, and as in the television program they voiced many of the characters. The Stick of Truth ’s production was turbulent, its release date was postponed several times from its initial date in March 2013 to its eventual release in March 2014. There was also a change of publisher, following the bankruptcy of THQ, the original publisher. The game’s rights were purchased by Ubisoft in early 2013.